Choice Hotels International has expanded its upscale Cambria Hotels portfolio with the opening of two new properties in Euless, Texas, and Bend, Oregon, further strengthening the brand’s presence in high-demand business and leisure travel markets.
The new Cambria Hotel Euless – DFW Airport South and Cambria Hotel Bend – Mt. Bachelor reflect the brand’s continued focus on design-led hospitality and locally inspired guest experiences.
Cambria Brand Continues Nationwide Growth
The two openings contribute to Cambria Hotels’ continued expansion across North America.
The brand now operates more than 75 hotels across the United States, with over 50 additional properties in development, representing a presence in approximately 75% of the top 25 U.S. markets.
Upcoming openings are planned in destinations including Boston, Colorado Springs, Jacksonville, and the brand’s first hotel in Canada.
Commenting on the expansion, Indy Adenaw, Senior Vice President of the Upscale Segment at Choice Hotels International, said:
“Cambria has always been about creating a true sense of place for our guests, and that strong foundation continues to translate into meaningful growth. We’re excited to welcome travelers to these outstanding new properties in Bend and the Dallas-Fort Worth region, two destinations that exemplify the kind of vibrant markets where Cambria thrives.”
New Cambria Hotel Opens Near Dallas-Fort Worth Airport
The Cambria Hotel Euless – DFW Airport South features 107 guestrooms and suites and is located just minutes from Dallas Fort Worth International Airport.
The hotel offers complimentary airport transportation, an on-site restaurant and bar, modern meeting facilities and convenient access to attractions including AT&T Stadium, historic Grapevine and major business districts across the Dallas-Fort Worth Metroplex.
Designed for both business and leisure travellers, the property combines upscale accommodations with convenient access to one of the busiest transportation hubs in the United States.
Bend Property Targets Outdoor Adventure Market
The Cambria Hotel Bend – Mt. Bachelor introduces 131 guestrooms and suites in one of the Pacific Northwest’s fastest-growing tourism destinations.
Located near Bend’s Old Mill District and Downtown Bend, the hotel provides easy access to the Deschutes River, Mount Bachelor, Hayden Homes Amphitheater, hiking and mountain biking trails.
Amenities include an on-site restaurant and bar, outdoor gathering spaces with a fire pit and recreational areas designed to reflect Bend’s active outdoor lifestyle.
Choice Strengthens Upscale Portfolio
Choice Hotels said Cambria remains an important part of its broader upscale and upper-upscale strategy, alongside brands including Ascend Collection, Radisson, Radisson Blu and Radisson Individuals.
Mark Shalala, Senior Vice President of Development for Upscale Brands at Choice Hotels International, said the latest openings reflect the company’s disciplined expansion strategy.
“Cambria’s growth is driven by a disciplined approach that creates long-term value for owners while expanding the brand in markets with strong demand. The openings in Oregon and Texas reflect our focus on strategic destinations that strengthen Cambria’s presence and support the continued growth of Choice Hotels’ upscale portfolio.”
Guests staying at Cambria Hotels can also earn and redeem points through the Choice Privileges® loyalty programme across more than 7,000 hotels in 46 countries and territories.
