easyJet Reveals 2026 British Holiday Trends Report

easyJet has published its 2026 “Great British Holiday Audit,” revealing key holiday trends and travel behaviours among UK travellers as summer travel demand continues to grow. The annual report sheds light on destination choices, booking habits and what British holidaymakers plan for the coming year.

 

According to the audit, travellers are showing strong interest in both classic and emerging destinations, reflecting a mix of traditional beach breaks and more culturally focused trips. The findings also highlight changing priorities that influence holiday planning, including flexibility in travel dates, value for money, wellness experiences and sustainable travel options.

The report indicates that many holidaymakers are increasingly booking earlier, with a significant share planning trips months ahead of peak season, while others leave decisions flexible, combining short getaways with longer stays depending on price and availability. Popular destinations remain a mix of Mediterranean favourites and urban escapes across Europe.

In addition to destination preferences, the audit explores evolving consumer expectations around travel experience, including enhanced food and leisure offerings, local culture immersion and opportunities to balance relaxation with activity.

easyJet says the insights are designed to support travellers in understanding broader holiday trends and may also inform its route planning and service offerings for summer 2026. The airline encourages holidaymakers to consider both established and lesser-known destinations that align with their travel priorities as revealed in the latest data.

The “Great British Holiday Audit 2026” contributes to a broader picture of how UK travellers are thinking about breaks and leisure travel post-pandemic, emphasising diversified travel choices and the importance of personalisation in holiday decisions.