Max Kownatzki Named New CEO of Eurowings

Max Kownatzki has been appointed as the new Chief Executive Officer of Eurowings, taking the helm of the German low-cost carrier as it enters a new chapter focused on strengthening operations, enhancing customer experience and driving profitability.

 

Kownatzki succeeds the airline’s previous leader and brings extensive experience from across the aviation sector. Before joining Eurowings, he held senior roles within the Lufthansa Group, where he contributed to strategic initiatives and operational transformation efforts across multiple airline brands.

In his new role, Kownatzki will be responsible for guiding Eurowings’ strategic direction, competing in both leisure and short-haul markets while maintaining a strong focus on efficiency and service quality. The leadership change comes amid ongoing efforts to stabilise and grow the airline’s network following broader industry challenges.

Eurowings officials said the appointment signals a renewed commitment to align the carrier’s commercial ambitions with evolving market demand, particularly in highly competitive European short-haul aviation. Kownatzki’s leadership is expected to support innovation, operational reliability and stronger customer engagement across Eurowings’ route network.

Industry observers note that leadership transitions of this nature reflect broader trends within the airline sector as carriers adapt to changing travel patterns and cost pressures, with a focus on organisational agility and sustainable growth.

Kownatzki commented that he is honoured to lead Eurowings and plans to build on the airline’s strengths while focusing on long-term value creation and high-quality service for passengers.