The download number for the app has rocketed from 2011 until now with a rate of 6 times more downloads today. This makes TripAdvisor the most popular travel app as Distimo, the leading business intelligence and app market, states.
“As travel planning has shifted from something you do ahead of time to something that’s possible anytime, the TripAdvisor mobile app has become the essential companion for millions of travellers.”
“Reaching the milestone of 100 million downloads is evidence that travellers worldwide are benefiting from the TripAdvisor community’s reviews and opinions, wherever their travels may take them.” - Stephen Kaufer, president, TripAdvisor.
The free mobile apps are now available in 21 languages and can be downloaded via Google Play or the iTunes App Store.
This news only feeds to the sentiment that the online market is starting to make a name for itself, with competitors like Google being interested in the market. With features like Google flight, and Google Travel, the quest for the most useful and popular service will turn out to be a race in terms of quality, a race on which the costumer can only benefit from.
TripAdvisor has been a leading online travel stake holder for some time now, thus the move towards merging or partnering with a competing or complementary major service would not come as much of a surprise.