JetBlue Adds New Luxury Cruise Lines via Paisly

JetBlue Vacations customers now have more high-end cruise options thanks to an expanded partnership through Paisly, JetBlue’s travel tech subsidiary. Azamara, Seabourn, and Regent Seven Seas Cruises have joined Paisly’s growing cruise portfolio, providing travelers with broader access to premium cruise experiences.

 

The new partnerships come as JetBlue Vacations launches a cruise sweepstakes with Royal Caribbean, offering customers a chance to win a cruise worth up to $4,999. The contest runs through December 31, 2025, with details available at jetbluevacations.com.

With the latest additions, Paisly now offers a wider selection of cruise styles—from Azamara’s destination-rich itineraries and Seabourn’s intimate luxury to Regent’s all-inclusive voyages. All bookings are powered by Paisly’s proprietary platform, which supports personalized offers and seamless fulfillment.

Jamie Perry, President of Paisly, said the company is building “the airline industry’s most thoughtful cruise fulfillment platform,” focused on loyalty integration and smart travel solutions. The company manages all aspects of cruise operations internally, including customer service, supplier relations, and a “Plane to Port” guarantee. That guarantee protects travelers from missed departures due to flight delays, offering rebooking or alternative options as needed.

Cruises booked through JetBlue Vacations also come with TrueBlue points and tiles, allowing customers to earn rewards from both JetBlue and the cruise lines—a feature designed to maximize loyalty value.

Paisly’s expanded platform is part of a long-term strategy to scale personalized travel experiences and will support United Airlines’ cruise offerings starting in 2026.