Abu Dhabi tourism industry promoted by Etihad Airways

Abu Dhabi Tourism and Culture Authority, Miral Asset Management and Etihad Airways have signed a management and development agreement

The understanding between the three parties promotes the global image of Abu Dhabi in terms of touristic, business and cultural destination and includes development in hospitality, sports, entertainment, retail and leisure sectors.

The senior management meeting of the three companies took place at the exclusive Ferrari World theme park on Yas Island. The signing of the agreement aimed growth of Abu Dhabi's inbound tourists traffic and better marketing, communication strategies, events and programs to enhance the destination's visibility around the world.

Chief commercial officer at Etihad Airways, Peter Baumgartner, declared about the partnership:

“Today we sign our joint commitment to make Abu Dhabi the best destination brand in the world.

“This unique and important partnership between the national airline, TCA Abu Dhabi and Miral will boost Abu Dhabi’s image exponentially.

“As the national airline, we continue to foster mutually beneficial relationships with the leading drivers of growth and progress in Abu Dhabi and the wider UAE.

“In the 12 short years since Etihad Airways was launched, both the airline and the Emirate have witnessed a spectacular transformation and are now leaders in service and hospitality.

“The growth of Etihad Airways is inextricably linked to the continued success of Abu Dhabi as a destination on the world stage.”

“Essential Abu Dhabi”, “Abu Dhabi Now” and “Access Abu Dhabi” are consumer campaigns that will also be integrated into the new management plan the three companies will further collaborate to accomplish.

Sultan Al Dhaheri, acting executive director tourism, Abu Dhabi Tourism and Culture Authority additionally stated:

“Abu Dhabi’s diversity of experiences, landscapes and deep-rooted heritage combine to create a compelling visitor experience which has established the destination as a world-leading and progressive tourism, sporting and cultural hub. 2016 will see many more guests coming to our warm and welcoming home, and enjoying all the exciting vacation and business opportunities it has to offer.

“TCA Abu Dhabi and Etihad Airways are once again joining forces with common objectives to promote the Emirate, and to continue to enhance its word-class tourism infrastructure, and to establish a development plan for tourism in order to further strengthen the economic and social impact on the Emirate of Abu Dhabi.

“Etihad Airways, as the national airline of the UAE, is an invaluable and strategic partner for the development of the tourism sector in line with Abu Dhabi Vision 2030.”