The Ice Cream Sundae Cart is Back on United Airlines Flights

United Airlines announced on Friday that it will bring its ice cream cart back to long-haul international flights.

This move is expected to be well-received, according to an Instagram posting by the airline. This announcement is made amid a strong pandemic recovery which the American airline hopes to transform into solid growth in 2023.

The ice cream sundae truck has been an integral part of American travel for decades. The cart was carried by flight attendants who would bring it down the aisle. Passengers could then choose from various toppings to make their own ice cream sundae. This was how the United sundae cart became a popular feature of United's travel.

During the pandemic, the airline had to stop selling the cart. The carrier decided to use pre-packaged icecream instead in an effort to reduce the spread of coronavirus. It was a good decision considering the circumstances. However, the pre-packaged icecream offered travelers less customization and freshness than the sundae station.

United customers were thrilled when the airline announced that the cart would be returning last month. The celebrations were short-lived, as the carrier decided to limit the availability of the sundae bar on certain routes from San Francisco International Airport.

• Frankfurt Airport - (FRA)
• Brisbane Airport
• Sydney Airport - (SYD)
• Singapore Changi Airport (SIN)

Since then, the airline announced that it would be returning the cart to all long-haul international flights in Feb.

It is important to note that the sundae bar is only available for passengers who are in Polaris business class. They also have a variety of perks, including flat seats and Saks Fifth Avenue bedding.

United's announcement of bringing back its world-famous ice cream sundae bar comes at a crucial time for the airline, which is trying to maintain its momentum starting in 2022 and continuing into 2023. It has made significant progress in restoring flights to routes that were not operated since the pandemic. The airline is also looking to expand its fleet to allow it to support new routes.

As such, the return of the sundae car serves as a "cherry-on-top" to encourage travelers to choose United over its rivals and to upgrade to the Polaris experience whenever possible. It will be determined if such a strategy brings the carrier greater profits, but for now, other airlines should closely watch United's strategy to see what it does well, and what lessons it can learn.

 

Source: simplyflying.com