SAS Partners with Google to Improve Lost Baggage Tracking

Scandinavian Airlines (SAS) has partnered with Google to introduce a new feature designed to improve how missing baggage is tracked and recovered.

 

The airline now allows passengers to securely share the live location of their luggage using the Share Item Location function within Google’s Find Hub ecosystem. The feature enables travelers to send real-time location data from compatible tracking tags or accessories directly to SAS support teams when a bag goes missing.

According to SAS, the new capability aims to speed up baggage recovery while giving passengers more transparency and control during the process. Travelers can generate a secure, time-limited link through the Find Hub app and submit it to SAS using the airline’s Self Service Reporting Tool when reporting lost luggage.

Once shared, the link allows SAS staff to view the bag’s location on a map, helping them locate and recover the item more efficiently. The location sharing can be stopped at any time, and the data is encrypted to ensure privacy and security.

The feature also allows travelers to follow the progress of the recovery process themselves, reducing the need to contact customer support for updates.

SAS said it is working with partners across the travel industry to expand the use of location-sharing tools. Several major global airlines already accept Find Hub location data as part of their baggage recovery procedures, and additional partners are expected to adopt the system in the future.

The airline plans to continue developing digital tools and partnerships aimed at improving reliability, reducing travel stress and enhancing the overall customer experience.