Regent Seven Seas and Aston Martin F1 team unite in luxury cruise-racing deal.

Regent Seven Seas partners with Aston Martin F1 Team, offering luxury cruises with exclusive F1 experiences, including VIP access and tours.

 

Netflix's "Drive to Survive" has fueled a surge in partnerships between Formula One and the cruise industry. Following MSC Cruises' role as F1's official cruise partner, Regent Seven Seas now joins forces with the Aston Martin Aramco F1 Team, becoming the first cruise line to partner with an F1 team globally. This partnership offers guests the chance to win an exclusive luxury cruise package that includes attending the Imola Grand Prix, VIP driving experiences, and tours of Aston Martin's campus in Silverstone.

Under this new alliance, Regent Seven Seas Cruises, a Norwegian Cruise Line Holdings subsidiary, is now Aston Martin F1's official cruise partner. Together, they're launching unique experiences that blend the essence of luxury cruising with the adrenaline of racing. Highlights include VIP access to Aston Martin F1 Team events, racing-focused voyages, and private tours of the team's state-of-the-art headquarters.

This collaboration will also see Regent's branding featured on Aston Martin’s F1 cars, drivers' gear, and team personnel throughout the 2024 season, symbolizing a merging of luxury and high-performance cultures. Andrea DeMarco of Regent and Jefferson Slack of Aston Martin have expressed their enthusiasm for the partnership, emphasizing the creation of unparalleled experiences for their clientele.

To celebrate, Regent is conducting the 'Grandeur Prix' sweepstakes, offering a 10-night Mediterranean cruise on the Seven Seas Grandeur, incorporating an Aston Martin VIP race experience at the 2024 Imola Grand Prix, with all-inclusive amenities, hotel stays, transfers, and flights.

This initiative reflects F1's global appeal, attracting a vast audience and offering an attractive platform for cruise lines to reach a wider market. MSC Cruises set the precedent with its sponsorship, and now Regent's venture with Aston Martin signifies a growing trend of cruise lines exploring sports partnerships to enhance their luxury offerings.