
Ras Al Khaimah in the UAE Achieves Official Recognition as a Sustainable Travel Destination

In an impressive feat, Ras Al Khaimah has officially earned its sustainability certification, an achievement made even more remarkable due to the region's formidable climate conditions.
Successfully meeting EarthCheck's stringent criteria necessitated a resilient approach to managing energy and water consumption.
This milestone is especially significant as it anticipates the forthcoming United Nations climate change conference, COP28, scheduled to convene in the UAE in late November. This year's conference will focus primarily on the global aim of reducing emissions by 43 percent by 2030.
Raki Phillips, the Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, underscored the importance of the Silver Certification in Ras Al Khaimah's endeavor to emerge as a frontrunner in sustainable tourism within the UAE and the wider region by 2025. He expressed his gratitude to the local tourism community for their unwavering dedication to achieving EarthCheck's Silver Certification. This recognition not only validates Ras Al Khaimah's commitment to sustainable tourism but also aligns with the ambitious target of hosting more than three million visitors by 2030.
Ras Al Khaimah Tourism Development Authority has unveiled its own sustainability certification initiative for tourism enterprises, known as Responsible RAK. This program draws on EarthCheck's scientific data and currently boasts participation from over 20 tourism establishments actively monitoring their environmental impact and taking tangible steps toward sustainability.
Numerous tourism entities in Ras Al Khaimah, including attractions, hotels, and tour operators, have already secured the Responsible RAK Silver Certification. These include well-known names such as Al Hamra Beach, The Ritz-Carlton Ras Al Khaimah, Jais Flight (home to the world's longest zipline), SAFARAK Travel and Tour company, Jais Sledder, among others.
Furthermore, the emirate has established strategic partnerships with leading operators and developers who prioritize sustainability. A prime example is Wynn Al Marjan Island, renowned for its steadfast commitment to sustainable best practices, including LEED Platinum and Four Green Globes certifications for its infrastructure.
Source: timesofindia.indiatimes.com