airberlin and Sabre sign partnership

The new technology powered by Sabre will help customers buy personalized air fare packages and boost travel experience like never before

Sabre Branded Fares addresses customer's needs in a direct way, via travel agencies that use this solution to offer their customers exclusive travel packages that include more flexibility and tailor-made extra-benefits.

Harald Eisenaecher, senior vice president of Sabre Travel Network, Europe, Middle East and Africa explained:

“airberlin has a clear “customer-first” growth strategy, and we have been working with them to identify new and exciting ways to make the traveler experience a seamless and more personalized one across all their sales channels. Sabre Branded Fares is one of several ways we are supporting airberlin’s drive for competitive advantage, growth and a truly personalized experience for customers. As the airline industry evolves, we will continue to invest and create new capabilities and features that support merchandising and personalization capabilities.”

Another advantage of using the Sabre system comes for travel agencies that use it. Travel agents can now offer clients more informed choices and a better customer service, to completely meet each traveler's preferences and enhance the quality of their services.

airberlin joined the carriers who use Sabre as a strategic move that ensures their clients are provided with the best travel experience on the market. Armin Bovensiepen, senior vice president, commercial strategy and distribution at airberlin group stated:

“Sabre is a major technology partner for us and they are supporting with their product suite airberlin’s strategy towards a more individualized travel experience in a worldwide network. We are very pleased to bring airberlin’s branded fares to Sabre-connected travel agents and their customers. These are now available in a consistent way across all channels enabling an easy sales and agency process as well as a modern customer experience.”

Sabre’s travel marketplace is one of the largest in the world and is used by more than 435,000 travel agents, accounting for over $120 billion travel revenue.