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Marriott Bonvoy's Game Day Rituals Campaign Celebrates Sports Fans Ahead of NCAA March Madness

Hotels & Resorts

Marriott Bonvoy® celebrates NCAA March Madness® with a unique "Score Big with Marriott Bonvoy Game Day Rituals" campaign. Fans can win a Women’s Final Four® experience by sharing game day rituals.

 

Marriott Bonvoy®, celebrating its eighth year as the Official Hotel Partner of the NCAA®, launches the "Score Big with Marriott Bonvoy Game Day Rituals" campaign and contest, in anticipation of the 2024 March Madness® tournament. This initiative honors the deep-rooted traditions of sports fans and their unique game day rituals, highlighting the passion that fuels their favorite teams' victories.

A recent survey revealed that a majority of sports fans believe in the power of their game day rituals, with many willing to go to great lengths, including risking their job, to support their team. The campaign showcases the diverse ways fans, athletes, and coaches prepare for game days, featuring NCAA athletes and coaches at various Marriott Bonvoy hotels. Notably, women’s college basketball coach Sydney Carter demonstrates her pre-game meditation at the JW Marriott Clearwater Beach Resort & Spa, emphasizing the blend of luxury travel and sports enthusiasm that Marriott Bonvoy offers.

The campaign invites fans to share their unique rituals for a chance to win an exclusive Women’s Final Four® weekend experience in Cleveland, Ohio, with coach Sydney Carter. Entries are open from February 20 to March 11, with fans needing to be Marriott Bonvoy members to participate.

Marriott Bonvoy's partnership with Learfield showcases NCAA school partnerships and athlete endorsements, bringing the excitement of college sports directly to fans. The campaign underscores Marriott Bonvoy’s commitment to enhancing the travel experience for sports enthusiasts, offering access to once-in-a-lifetime experiences through Marriott Bonvoy Moments.

As the NCAA tournaments approach, Marriott Bonvoy hotels in Cleveland and Phoenix are ready to host fans and teams, providing prime locations and top-tier amenities for those attending the Women’s Final Four and Men’s Final Four® events. Marriott Bonvoy members can look forward to leveraging their points for exclusive access to sports, concerts, and culinary experiences around the world.

For more information on the campaign, contest rules, or to explore Marriott Bonvoy’s portfolio and member benefits, visit marriottbonvoy.com and moments.marriottbonvoy.com.

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