Lufthansa Launches FOX Premium Service Across All Long-Haul Cabins

Lufthansa is overhauling its entire long-haul cabin experience from May 6, launching a new service concept called FOX — Future Onboard Experience — across all four travel classes on all long-haul flights. The rollout marks one of the largest investments in onboard customer experience in the airline's history, with over €70 million committed in 2026 alone, timed to coincide with Lufthansa's 100th anniversary.

Two years in the making, FOX is built around three principles: personalisation, comfort, and what Lufthansa calls Signature Moments — distinctive touches that are unmistakably the airline's own. First Class got its FOX refresh at the end of March; Business, Premium Economy, and Economy all follow on May 6.

In Business Class, the headline change is a new culinary programme developed by Michelin-starred chef Johann Lafer. Passengers can pre-order their breakfast the evening before from a varied menu including smoothies, French toast, and omelettes. A cake service is being introduced as a Signature Moment, and a new "Sky Selection" feature lets guests order their second meal on demand — choosing from tapas bowls to currywurst to macarons — whenever they feel like eating rather than on a fixed schedule. New tableware completes the refresh.

Premium Economy sees its first service significantly upgraded to near-Business Class levels, with a choice of three hot main courses, fresh warm bread, an expanded drinks selection, more frequent service rounds, a new digestif offering, and — for that extra touch — complimentary slippers.

Economy Class passengers are not left behind. For the first time, they will receive an amenity kit with a sleep mask and earplugs. The beverage selection expands considerably, and on flights over ten hours, passengers can now choose from three hot main courses instead of two. New tableware, cutlery, trays, and a printed menu round out the changes.

The logistics behind the launch are staggering. Some 187 million individual pieces of tableware and cutlery are being replaced or introduced across Lufthansa's global network, with around 300,000 Business Class main course plates alone procured for the rollout. The service was tested on more than 110 flights, with over 9,000 pieces of guest feedback and 500 crew responses incorporated into the final design.