Iberia introduces onboard Duty Free shop on long-haul flights

Iberia has launched its new Onboard Shop, a curated in-flight retail service available on long-haul flights across all travel classes—Business, Premium Economy, and Economy. The shop offers passengers the opportunity to purchase high-quality products mid-flight, turning travel time into a premium shopping experience.

 

The catalogue features a wide selection of duty-free items, including luxury perfumes for men and women, cosmetics and skincare from top international brands, stylish accessories like watches, sunglasses, and jewelry, as well as practical travel gadgets such as wireless headphones and adapters.

Available both in the seat pocket and digitally via the onboard entertainment system, the shop is designed to provide ease and convenience. Purchases can currently be made by card, with plans to soon enable cash transactions as well.

“Our goal is to enrich the onboard experience and bring added value to our passengers,” Iberia representatives said. “This new service allows customers to access exclusive offers without waiting to reach their destination.”

By blending luxury retail with in-flight comfort, Iberia’s Onboard Shop aligns with modern traveler expectations and enhances the overall flying experience, especially for long-haul routes where comfort and convenience matter most.