Wizz Air launches digital cabin ecosystem with Bluetooth ordering and onboard messaging

Wizz Air has launched a new integrated digital cabin ecosystem in partnership with Immfly and gateretail, aiming to enhance passenger experience and improve onboard operations.

 

The system introduces Bluetooth-enabled in-seat ordering across the airline’s fleet of more than 260 Airbus A320 and A321 aircraft. Passengers can use the Wizz Air mobile app to browse and purchase food, drinks and onboard products directly from their own devices, even without internet access. Orders are transmitted to cabin crew via Bluetooth, helping to speed up service and improve accuracy.

In addition, the airline has started a six-month trial on five UK-based aircraft to test expanded connectivity features. These include inflight messaging via WhatsApp, wireless entertainment purchases, real-time flight information and live payment processing.

The platform is powered by Immfly’s digital ecosystem and integrated with gateretail’s inflight retail technology, allowing for improved sales performance and more efficient onboard service.

Beyond passenger-facing features, the system also includes cockpit integration tools, enabling real-time data sharing to support route optimisation and operational efficiency.

Wizz Air said the initiative is part of its broader strategy to invest in scalable digital solutions that enhance customer experience while maintaining cost efficiency.

If successful, the connectivity features tested in the UK could be expanded across the wider fleet.