Vietnam International Fashion Tour will promote local culture and tourism

The Vietnam International Fashion Tour (VIFT) event will be organised by Voyage Group, IEX Group and Vietnamese fashion brand S Designer House.

VIFT is set to bring on the stage 40 international brands and designers, while more than 1.000 models will perform in eight fashion shows across five cities and provinces in the country.

Set to take place on various dates between August 28, 2022 and August 27, 2023, the tour will also include other types of activities, such as fundraising for social causes, castings for models, a reality show presenting the traditional face of Vietnam and many more.

VIFT aims to connect designers and audiences, while at the same time promote the local culture and tourism in order to boost travel. The event will be the first fashion project in the country using virtual reality technology for catwalks and cultural events included in the programme.

“Việt Nam is endowed with many wonderful natural landscapes, and this is always an endless source of inspiration for fashion. Meanwhile, the traditional catwalks are often held indoors with limited space, lack breakthroughs in fashion experience and do not take advantage of the beauty of nature”, Lê Trần Đắc Ngọc, President of VIFT, commented.

Vietnam International Fashion Tour is the first major fashion event after two years of Covid-19 pandemic and is set to take place in Quảng Ninh on August 28, 2022; Lào Cai on October 30, 2022; Hà Nội from December 25, 2022, to December 31, 2023; Hòa Bình on June 25, 2023, and Ninh Bình on August 27, 2023.

Vietnam was recognized by World Travel Awards as Asia’s Leading Cultural City Destination 2021, Asia’s Leading Destination 2021 and Asia’s Leading Sustainable Tourism Destination 2021.

 

Source: breakingtravelnews.com