Traveloka partners with Tourism Malaysia

The collaboration aims to promote Malaysia as a holiday destination; the four-month campaign will end December 31.

The promotional presentation will focus on the country’s multicultural attractions, landscape, as well as exquisite cuisine options. The online campaign will be powered by Traveloka’s travel and lifestyle platform and will also include tailored offers for travelling enthusiasts.

The move is part of the strategy of increasing holiday bookings, while aligning with the National Tourism Policy’s digitalisation and international tourist arrivals target, set at 9.2 million for 2022.

“Forging smart partnerships with industry players is crucial to boost the recovery of the tourism sector. They are the backbone of the industry, and by working with influential brands and unicorns like Traveloka, we record higher tourist arrivals, maximise resources and elevate our distribution channels to promote Malaysia domestically and regionally.

“Tourism Malaysia will continuously work hand-in-hand with our partners to ensure domestic tourism demand returns to its pre-pandemic levels of 2019 as early as the fourth quarter of 2022”, commented Zainuddin Abdul Wahab, general director of Tourism Malaysia.

Angelica Chan, country manager, Traveloka Malaysia’s country manager, added:

“Working closely together, we aim to exponentially increase the number of bookings via the numerous features available on our platform, and help locals and regional visitors fulfil their lifestyle aspirations and needs, whether it’s enjoying authentic Malaysian cuisine, attractions, wellness and spa, or every other experience that defines our unique country.”

The campaign will run for Singapore, Indonesia, Thailand and Malaysia until the end of December.

source: ttgasia.com