Jet2 and Croatia Tourist Board sign 4-year deal to boost UK tourism to Croatia

Jet2.com and Jet2holidays have entered into a four-year strategic partnership with the Croatian National Tourist Board, aimed at significantly increasing tourism from the UK to Croatia. The agreement was signed this week during the World Travel Market in London.

 

As part of the deal, the UK’s largest tour operator and leisure airline will work closely with the Croatian Tourist Board on major joint marketing campaigns. These will include digital, social media, and out-of-home advertising, alongside co-branded video and promotional content to raise Croatia’s profile among British holidaymakers.

The two organisations will also collaborate on regular strategic planning meetings, share customer insights, and develop targeted campaigns for both consumers and industry stakeholders.

Jet2 has committed to growing its flight capacity to Croatia over the next several years, including launching new routes. By summer 2026, the airline will operate 19 routes between nine UK airports and three Croatian destinations—Split, Dubrovnik, and Pula—including three new services.

This ongoing expansion cements Jet2holidays’ position as the UK’s leading tour operator to Croatia, and makes Jet2.com the top airline serving the country outside of London.

David Neill, Corporate Affairs & Sustainability Director at Jet2, said:
“I am delighted to sign this agreement, which will see us officially partner with the Croatian National Tourist Board for the next four years. Croatia is a much-loved destination with our customers, and we look forward to driving further growth through this fantastic co-operation.”

Kristjan Staničić, Director of the Croatian National Tourist Board, added:
“With an increase in arrivals and overnight stays from UK holidaymakers this year, Croatia is truly bolstering its position as one of the most desirable Mediterranean destinations. This valuable partnership with Jet2 will support further growth and improve access to our country, reinforcing Croatia’s status as a high-quality, well-connected destination.”

Jet2 has served Croatia for over 17 years and continues to see strong demand for its holiday offerings to the region.