Iberia Unveils a 16m Canvas in Plaza Pedro Zerolo to Celebrate LGTBIQ+ Pride

Iberia is joining the LGTBIQ+ Pride celebrations in a big way with the installation of a 16-meter canvas in Plaza Pedro Zerolo, Madrid. The installation, featuring the motto “#FlyWithPride We connect people and celebrate diversity,” is the centerpiece of the airline’s efforts to promote diversity and inclusion.

Onboard Celebrations

Iberia is bringing Pride celebrations onboard its flights with several special events:

• Pride Cookie: Passengers can purchase a heart-shaped Pride cookie adorned with the rainbow flag colors, baked daily by Iberia’s catering service, Do&Co. The cookie box is inscribed with the message “without judging, life is sweeter.”
• Business Class: The iconic Meninas-shaped salt and pepper shakers will be dressed in Pride colors for all short, medium, and long-haul flights.

Premium Lounge Events

In Madrid airport’s Premium Lounges, customers can enjoy:

• Special Cookie and Coffee: A rainbow-colored foam Lavazza coffee and a special Pride cookie will be available from June 28 to July 7.
• Pride Cocktail: A specially crafted Pride cocktail will be served during the same period.
• Customized Plane Interior: The A320 NEO, named “We are One and Diverse,” will feature special headers from June 23 to July 4, reflecting Iberia's Diversity, Equity, and Inclusion Plan.

In-Flight Entertainment

Iberia’s long-haul flights will feature a special cinema category showcasing LGTBIQ+ themed films, including “All of Us Strangers,” “Call Me by Your Name,” “The Danish Girl,” and “Strange Way of Life.”

Pride Gift Card

Iberia is offering a Pride gift card with a 10% discount, valid for one year on flights operated by the Iberia Group, including Iberia, Iberia Express, and Iberia Regional Air Nostrum. This initiative allows customers to book their summer holidays with added savings.

Social Media Campaign

On June 1, Iberia changed its social media avatar to a design influenced by the geometric figures of the Bauhaus School, celebrating diversity and freedom of expression in alignment with the Pride movement.

Celebrating Diversity

The start of Iberia’s actions for Pride took place with the installation of the large canvas in Plaza Pedro Zerolo, the epicenter of Madrid’s Pride celebration in the Chueca neighborhood. This initiative underscores Iberia’s commitment to connecting people and celebrating diversity, showing solidarity with the LGTBIQ+ community.

"The main theme of this year's celebration symbolizes our deep cultural roots, respect for nature, and the spirit of the nation in difficult historical times," said Saulius Liausa, the director of the Lithuanian Song Celebration.

For more information and updates on Iberia's Pride celebrations, visit the Iberia website.