British Airways Launches Collectable Amenity Kits on Gatwick Flights

British Airways has launched a new range of limited-edition amenity kits exclusively for long-haul Club World passengers flying from London Gatwick, blending British art with modern wellness in a collectible format.

Unveiled on October 26, 2025, the amenity kits feature four distinct designs by UK artists, produced in collaboration with Rise Art, a British platform for contemporary creatives. The airline plans to rotate the designs, offering travelers a chance to collect all four.

Each pouch includes custom wellness products by London-based apothecary brand anatomē, known for its science-backed, aromachologist-guided formulations. The bespoke kit includes:

• A 10ml hydrating moisturiser

• A 3ml botanical multi balm

• An eye mask, earplugs, bamboo toothbrush and dental kit, and recycled-fabric socks

“We set out to create something bold, original, and modern to surprise and delight our customers,” said Calum Laming, British Airways’ Chief Customer Officer. “These kits are designed for use during and after the flight – perfect as a travel pouch or everyday carry-all.”

Art Meets Wellness at 35,000 Feet

The products are designed to nurture both body and mind, ideal for combatting the effects of long-haul travel:

• The multi balm features organic shea butter, rosemary oil, and vitamin E to soothe and nourish all skin types

• The moisturiser uses aloe vera, hyaluronic acid, and essential oils for deep hydration inflight

Sustainability in Focus

British Airways’ new amenity range reflects its ongoing commitment to sustainability:

• All anatomē products come in recyclable aluminium packaging, cutting 26.5 tonnes of single-use plastic annually

• Pouches are made from fully recycled materials

• Earplug and dental kits are paper-wrapped, and toothbrushes are made of bamboo

The launch complements the airline’s recent upgrades across lounges, cabins, and inflight service, as it continues to refresh the British Airways experience with innovation, artistry, and sustainability at its core.