Amadeus signs new deal with Singapore Airlines

The partnership enables Singapore Airlines to benefit the full Amadeus Revenue Management solutions package

The continuously changing landscape of the market calls for proper solutions to boost airlines' management strategies. To cope with the latest challenges in the sector, Singapore Airlines signed a new partnership with Amadeus, the leading-company that provides technology and distribution solutions for airlines.

With the closing of the new deal, Singapore Airlines adopts a revolutionary approach and strengthens its revenue management skills, at the same time boosting the quality of its client services.

Julia Sattel, senior vice president, Airline IT, Amadeus IT Group explained:

“With this agreement, Singapore Airlines will adopt Amadeus Altéa Network Revenue Management, a next generation O&D based Revenue Management system designed with the future in mind, fully integrated with new merchandising practices such as dynamic pricing, fare families and ancillary sales.

“Drawing on data from multiple sources, it will provide faster, more accurate and intelligent recommendations on the best price and packaging of airline offers.

“Amadeus is in a unique position to offer solutions that extract value from our extensive data, so that airlines can meet traveller purchasing habits across a variety of channels and devices.”

Besides purchasing the Revenue Management package, Singapore Airlines will also acquire two more solutions: Amadeus Dynamic Pricing and Amadeus Altéa Group Manager.