Virgin Voyages signs agreement with star Jennifer Lopez

The line owned and founded by billionaire Richard Branson announces new partnership with music and movie celebrity Jennifer Lopez.

The artist commented with the occasion:

“My artistic and social mission is to empower, inspire and entertain.

“Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me.

“I admire Sir Richard and all he has built.

“I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.”

The partnership between Jennifer Lopez, Richard Branson and Virgin Voyages will aim at enhancing passenger experience through well-being, fitness and entertainment activities, to be launched during 2022. JLo Beauty products will also be available onboard of the Virgin Voyages ships.

“We knew immediately that we wanted Jennifer to be a partner and to help Virgin Voyages shape the future of travel on the high seas. She is one of the most talented and hardest working people out there,” declared Richard Branson.

Valiant Lady and Scarlet Lady are the two ships that serve Virgin Voyages, the new line that made its US debut last October.

 

Source: breakingtravelnews.com