Study reveals travel summer habits by nationality

After two months of the European summer of warnings, terrorist attacks and hot temperatures, the study accomplished by Trivago answers some of the most interesting questions about the way in which various nationalities have chosen to spend their summer vacation.

Some of the most relevant information for both tourism industry and regional economy are that all nationalities did not hurry to book their summer holidays very quick, with the peak search week for the summer period (1 June – 31 August) spanning from late July to mid-August. The UK and Irish were the first to book a holiday (last week of July), while the French and Italians searched latest (second week of August).

The type of accommodation differs from one nationality to another. UK, Irish and German users prefer hotels, while Spanish opt for aparthotels, Italians for B&Bs and French for holiday homes. More, the most visited city of every country in question is its capital, with the exception of Spain (Benidorm is their top destination) and Italy (Rimini is their top destination).

Denise Bartlett, Communications UK & Ireland declared that: “It is really interesting to see how UK users compare to their European counterparts. Unsurprisingly, we have the most in common with the Irish – both nationalities favor their capital city, city center hotels and WiFi, with similar hotel spending habits. The most spontaneous nationalities are the French and the Italians – searches for summer holidays peak in mid-August, suggesting they are happy to book a last-minute holiday. The most stereotypical travel habit is the peak search time – although all nationalities favor Monday evening, UK users tend to search between 8 and 9pm, while Spanish and Italian users stay up much later – searching until 11pm.”