SAS Launches New All-in-One Travel Product: SAS Holidays

SAS has expanded its offering with the launch of SAS Holidays, a new integrated travel product designed to meet growing demand for complete, easy-to-book holiday packages. The service lets customers arrange their entire trip—flights, hotels, transfers and add-ons—in a single booking.

 

The airline says the launch reflects its ambition to strengthen its presence in the leisure market and offer more value to travellers. The concept will be promoted under the campaign slogan: “There’s holidays. And there’s SAS Holidays.”

“SAS Holidays enhances the customer experience and supports our growth strategy in the leisure segment,” said Aron Backström, SAS VP Product & Loyalty. “With curated packages, EuroBonus benefits and competitive prices, we aim to be travellers’ first choice for both flights and holidays.”

The new product covers almost all destinations in the SAS network. Customers booking through SAS Holidays earn EuroBonus points on the full package, plus 50% Level points, while Silver, Gold and Diamond members retain their usual perks such as lounge access, baggage and seat benefits.

SAS developed the service in partnership with TripX Travel AB, which provides a wide selection of vetted hotels in both city hubs and surrounding regions. TripX also carries responsibility for package travel compliance and passenger protection.

SAS Holidays is now available for travellers in Europe and can be booked via sas.se, sas.no, sas.dk and flysas.com.