Red Roof Launches SHE in Support for Women

Red Roof, a leader in the lodging sector, has transformed its Forum on Leadership for Women Entrepreneurs to a 360-degree program called SHE.

This is to continue to support, help, and elevate women. The annual SHE Leaders Forum will take place in Dallas, TX on September 28-29. This forum provides a platform for continuous inspiration for women in hospitality. It facilitates the sharing of professional experiences and offers collaborative learning opportunities that foster industry change.

She-Leads.com will be a website dedicated to sharing best practices and thought leadership. SHE will also create an e-newsletter that provides women with timely news. In the meantime, more information about SHE and the SHE Leads Forum can be found at https://www.redrooffranchising.com/sheleads.

"Red Roof knows that support is essential to women overcoming barriers and thriving in the workplace. The company is committed to providing women the tools they need to manage more effectively so they have the critical skills and business acumen to rise in the ranks and develop the confidence to become successful business leaders," mentioned Marina MacDonald, Red Roof Chief Marketing Officer.

SHE will discuss topics such as entrepreneurship, ownership, personal branding, side hustles, and health and well-being.

"Currently, 35% of Red Roof hotels are owned or partially owned by women, in a sector traditionally dominated by men. Those numbers will increase as we continue to support women and provide them with access to resources they want and need to thrive,” added George Limbert, Red Roof President.

About Red Roof

Red Roof, a leader in the lodging sector, has been awarded numerous times for its innovative Upscale Economy(r), segment that serves millions of guests annually. Red Roof has more than 60,000 rooms across 680 properties from coast to coast in the U.S., as well as internationally in Brazil and Japan. Red Roof offers the best value and experience in the lodging industry, whether you are traveling for business or pleasure, on short or long-term stays, or in cities.

Red Roof welcomes pets. One well-behaved pet per room is free* in all areas of the country. Red Roof's portfolio of brands covers all price ranges, from mid-scale to economy. Red Roof Inn and Red Roof PLUS+ (r) offer enhanced amenities in comfortable, clean rooms. Red Roof HomeTowne Studios(r), which offers guests A Brand New Way To Extended Stay(r); Red Collection(r), is a hyperlocal soft brand located in the Hearts of Cities You Love(tm). Red Roof franchisees can expect genuine relationships. Real Results. (r) - A unique experience for the owner-operator to establish common ground with franchisees.

RediRewards, the industry-leading loyalty program for Red Roof guests, allows them to go beyond free nights(r). Red Roof's ESG program Purpose with Heart, which covers operating behavior and policies, is a umbrella that Red Roof also offers its legacy social responsibility program Room in Your Heart. Hospitality extends beyond the hotel room. Red Roof offers a free app for Android and iOS that allows you to make reservations.

Red Roof's Vision is to provide the best value and experience in the lodging industry for owners, employees, partners, communities, and guests.

*Pet accommodation policies may differ in some areas. You can verify the pet policy of a hotel by visiting redroof.com, or by calling the hotel directly.

Source: hospitalitynet.org