BWH Hotel Group joins the Sustainable Hospitality Alliance

The Alliance aims to positively impact the industry on a global level.

And now, as the BWH Hotel Group has joined SHA, the network accounts for more than 30% of the hotel industry, translating into a major opportunity to change the hospitality sector for the best.

The leasing BWH Hotel Group operating 18 brands in the sector, while covering both economy and luxury segments, is now a part of the Alliance’s global strategy related to the Environmental, Social and Governance (ESG) initiative.

“We are very proud to join the Sustainable Hospitality Alliance as an important step in our effort to build a robust, global ESG strategy for our company.

“Not only do our guests, partners and developers expect that brands demonstrate a strong commitment to ESG efforts but executing an effective and comprehensive ESG program is fundamentally the right thing to do,” commented the President of International Operations for BWH Hotel Group, Ron Pohl.

One of the main goals of the Sustainable Hospitality Alliance is to identify key global challenges impacting the planet and deliver solutions in order to improve collective action from owners, investors and strategic partners.

In this regard, SHA has recently launched the Pathway to Net Positive Hospitality program focusing on subjects such as climate change, biodiversity, waste, human rights and inclusive employment in the sector. Moreover, Sustainable Hospitality Alliance projects are aligned with the United Nations Sustainable Development Goals.

Patrick O’Meara, Interim CEO, Sustainable Hospitality Alliance declared:

“We are delighted to welcome BWH Hotel Group to our membership. We are always encouraged to see the large global brands taking positive steps on their sustainability, which will have an impact right across the world. We welcome their expertise and contribution to enable us to support the whole industry to achieve critical sustainability goals.”

BWH Hotel Group is a global hospitality network including WorldHotels Collection, Best Western Hotels & Resorts and SureStay Hotel Group, performing operations in more than 100 countries and regions across the globe.

 

Source: hospitalitynet.org