NYC & Company Signs a City-to-City Partnership with Cape Town

The document represents the first agreement of similar fashion that NYC & Company has signed with a destination marketing organization on the African continent.

Fred Dixon, president of NYC & Company and Enver Duminy, Chief executive of Town Tourism were on hand to sign the partnership agreement this afternoon, in the city that never sleeps, New York.

The signed alliance includes a collaboration agreement between that two, the sharing of best practices when it comes to tourism marketing, and the exchange of any marketing assets to boost reciprocal travel.

“Today, we are proud to sign a first-ever partnership with Cape Town, one of the world’s most iconic and beautiful cities,” said Dixon.

“New York City and Cape Town share a lot in common as capital cities of culture, cuisine and design, and we look forward to cultivating this productive tourism relationship in the year ahead.”

The partnership also includes a swap of both marketing and advertising assets that are going to be activated in early 2018 to influence seasonal travel.

For example, in New York City, advertisements will appear on bus stop shelters and LinkNYX kiosks in order to promote Cape Town. The ads are believed to reach an estimated 17.6 million people.

At the other end, in Cape Town, an equivalent value of New York City ads will be featured through digital and out-of-home media. Specifics are not determined yet.

“This announcement has been years in the making, but at the outset it was clear that New York is the ideal city for collaboration with Cape Town,” said Duminy.

“We’re greatly encouraged by this tourism twinning agreement; after all, a city with a global reputation for world-class tourism is acknowledging that we have just as much value to offer the global traveller.

“We look forward to this partnership and to sharing the benefits with our communities.”

 

Source: breakingtravelnews.com