Marriott Sees Strong Corporate Growth

Marriott International announced the acquisition of Starwood Hotels & Resorts for $ 12.2 billion dollars to 11.9 billion dollars allocated in Marriott shares and 340 million dollars in cash. The transaction leads to the formation of the largest hotel network in the world, the new entity providing 1.1 million rooms in over 5,500 hotels open in more than 100 countries.

The stake consists in the presence of increased transaction that Marriott will earn markets in Europe, Latin America or Asia. Currently, three-quarters of American network cameras are in the United States. At the same time, half of the Starwoo rooms are outside North America, bringing this network nearly two thirds of revenues in 2014.

Starwood announce its sale since April so there is a possibility a negotiations has been conducted with several potential buyers, including InterContinental Hotels and Wyndham Worldwide.

Starwood portfolio includes brands such as Sheraton, St. Regis, Luxury Collection, Le Meridien, Aloft or Element. The network is also present in Estern Europe, and its first hotel was opened in the Romania capital in August by rebranding Howard Johnson Grand Plaza Hotel.