Kimpton Hotels & Anthropologie Enhance Guest Experience with Free Accessory Collaboration

Kimpton Hotels & Restaurants, part of IHG's luxury and lifestyle portfolio, is teaming up with Anthropologie to provide UK hotel guests with free access to a rotating selection of fashion accessories.

Scheduled to debut nationwide on the 26th of October, 2023, this new endeavor is a significant extension of Kimpton's renowned 'Forgot It? We've Got It!' initiative. It introduces an exclusive Anthropologie accessory curation, encompassing an array of items like handbags, belts, and bracelets, all accessible for the duration of a guest's stay at various Kimpton properties in the UK, including the Kimpton Fitzroy London, Kimpton Clocktower Hotel in Manchester, Kimpton Charlotte Square in Edinburgh, and Kimpton Blythswood Square in Glasgow.

This innovative partnership is a response to the prevailing travel trend of 'minimalist maximalism,' where modern travelers aim to travel light while still seeking extravagant experiences. Guests increasingly prioritize memorable adventures while sparing room in their luggage. Often, jewelry, statement bags, and accessories are the first items sacrificed for space. However, the anxiety associated with forgotten items, dubbed 'pack-xiety,' looms large, with 56%* of travelers recounting the stress of replacing forgotten belongings during their journeys and 62%* acknowledging its impact on their trip relaxation.

Kathleen Reidenbach, the Senior Vice President of Marketing and Commercial for IHG Luxury & Lifestyle Americas and Kimpton Global, expressed, 'Kimpton is renowned for its thoughtful amenities and unique personal touches that elevate the guest experience and create lasting memories. Recognizing that accessories are frequently the casualties of packing, our partnership with Anthropologie and their accessory collection offers a stylish solution. Guests can now add that perfect clutch or an extra touch of elegance to their style or seasonal look for weekend getaways, business meetings, rooftop concerts, or nights out.'

The Anthropologie Accessories Collection features a carefully curated selection of jewelry, belts, handbags, and evening bags chosen by Anthropologie's stylists. This collection will be refreshed bi-annually to align with seasonal trends. In-room, a QR code seamlessly directs Kimpton guests to explore the Kimpton X Anthropologie Accessories Collection. They can peruse, borrow, and, if they desire, make purchases to recreate their travel style post-stay.

Barbara Sainsurin, the Executive Director of Brand and Digital Marketing at Anthropologie, remarks, 'We are delighted to be Kimpton hotels' inaugural partner for their 'Forgot It? We've Got It!' program. At Anthropologie, we are dedicated to being there for our community, no matter where they may be. Extending our reach to both new and existing customers across Kimpton's properties nationwide is a captivating prospect. In alignment with our commitment to anticipating our customers' needs season after season, we applaud Kimpton's proactive approach in supporting their guests. We eagerly anticipate witnessing the engagement of all Kimpton guests with our Anthropologie products.'

The grand launch of Kimpton's 'Forgot It? We've Got It!' Anthropologie Accessories Collection will take place on the 26th of October, 2023, across various Kimpton properties in the UK, including Kimpton Fitzroy London, Kimpton Clocktower Hotel in Manchester, Kimpton Charlotte Square in Edinburgh, and Kimpton Blythswood Square in Glasgow.

Source: breakingtravelnews.com