Hong Kong Tourism Board launches new campaign

Arts In Hong Kong advocates for the city to become an important cultural destination, while hosting global events, supporting local arts, organized cultural tours, interactive art tech shows, fairs, and more events launching across the hub’s multi-faced educational potential.

With the occasion, HKTB’s Executive Director, Dane Cheng, declared for the media:

“In-depth travel experiences have become a major global trend, and arts and culture are a key driver of this trend. The Hong Kong Tourism Board has organised an ‘Art Month’ promotion for the past nine years when international events were held in town to generate city-wide art vibes.

“As well as the staging of large-scale events, new world-class art landmarks such as M+ and the Hong Kong Palace Museum are also opening their doors, boosting Hong Kong’s allure as an arts and cultural travel destination. As the city’s arts scene becomes richer than ever, the HKTB will make ‘Arts in Hong Kong’ a year-round promotional platform to raise awareness of the city’s always-on, diverse experience of arts and culture, and establish Hong Kong as an East-meets-West centre for international cultural exchange.”

Arts in Hong Kong campaign was launched in May and will last for one year.

World Travel Awards has nominated the city of Hong Kong as Asia’s Leading City Break Destination 2022, Asia’s Leading Festival & Event Destination 2022, Asia’s Leading Meetings & Conference Destination 2022 and Asia’s Leading Tourist Board 2022.

 

Source: breakingtravelnews.com