Azamara Uses New Program to Strengthen Travel Advisor Partnerships

Azamara, a premium cruise line, launched a new trade partner program to strengthen and support its relationships

Azamara is a premium cruise line that focuses on Destination Immersion. It has launched its new trade partner program Azamara Alliance to strengthen and support its relationships with its travel partners.

Azamara Alliance is introducing new technologies and tools to make trade partners' experience seamless. This includes a new booking platform and Azamara Connect portal that are more intuitive and an expanded contact center.

“A priority in this new chapter for Azamara is to provide our valued travel partners with the best support and the most efficient experience possible,” said Michelle Lardizabal, chief sales officer-North America for Azamara, in a statement. “With the launch of our Azamara Alliance program, it is our mission to develop opportunities to support our travel partners and equip them with the tools, so we succeed together.”

Live training sessions for the new tools will be held in January 2023. Self-paced learning tools and self-paced instruction tools will be available to assist travel partners with familiarizing themselves with the new booking platform. The following are members of the Azamara Alliance:

Versonix Seaware touches booking platform.

The all-new Azamara Connect booking engine is seamlessly access to travel partners. It offers easy-to-use features and functionality that allow them to book across channels via one integrated platform. This gives them a 360-degree view. Travel partners can book FIT and back-to-back or combo voyages. This includes cruise, air, shore excursions, and onboard packages.

All-New Azamara Connect Trade Portal

Azamara Connect is now more intuitive and will allow travel partners to access imagery, promotional templates, and other tools to help with their sales efforts.

Expanded Contact Centre

Azamara's Contact Center will double its agents to provide quicker and more responsive service. They also integrate new systems that allow for quicker answers, such as call-backs, which will be available later in the month.

Azamara is a leading provider of Destination Immersion experiences and a premium cruise line. The cruise line offers a range of intimate ships, including Azamara Journey and Azamara Quest as well as Azamara Pursuit and Azamara Onward. This allows guests to explore hidden gems as well as marquee ports all around the globe.

Azamara's mission is to "Change the Way You Sea," by offering immersive experiences that include longer stays, more nights, and night tours. Gratuities, selected beverages, cultural events, and loyalty benefits through Azamara Circle Program are all included in the fares.

 

Source: travelpulse.com