A strong press release is clear, newsworthy, accurate, and easy for readers to understand.
Travel companies often have useful announcements to share: new routes, hotel openings, destination campaigns,
partnerships, appointments, events, awards, product launches, and business updates.
These rules can help you prepare a better submission for editorial review on TravelWires.
1. Lead With Real News
A press release should announce something specific. Avoid submitting text that is only a general company description
or a sales pitch. Explain what is new, why it matters, and who it affects.
2. Write a Clear Headline
The headline should tell readers what happened. Keep it direct and specific. A good headline helps editors, readers,
and search engines understand the announcement quickly.
3. Put the Key Facts First
The opening paragraph should answer the basics: who, what, where, when, and why. Do not bury the most important
information halfway down the page.
4. Keep It Relevant to Travel
TravelWires focuses on the travel, tourism, hospitality, transport, destination marketing, and travel technology sectors.
Submissions should be directly connected to one of these areas.
5. Avoid Empty Promotional Language
Phrases like “best ever,” “world-class,” or “revolutionary” are less useful unless supported by facts. Strong press
releases use clear information rather than exaggerated claims.
6. Include Useful Details
Add relevant dates, locations, company names, product details, campaign information, route information, event details,
or booking availability where appropriate.
7. Use Quotes Carefully
Quotes can help when they add perspective or context. Avoid quotes that simply repeat the announcement or sound like
generic marketing copy.
8. Limit External Links
TravelWires allows up to 2 external links in a submitted press release, subject to editorial approval. Links should be
relevant to the announcement and useful for readers.
9. Add an Image When Possible
A relevant image can make a press release more useful and more shareable. Use a clear, high-quality image connected
to the announcement, company, destination, product, or event.
10. Check Accuracy Before Submitting
Make sure names, dates, locations, URLs, claims, and contact information are correct. Accurate submissions are easier
to review and more likely to be approved quickly.
Submitting to TravelWires
Approved travel industry press releases can be published on TravelWires for a flat $50 publication fee.
Payment is requested only after editorial approval through a secure PayPal payment link.
Most approved press releases are published within 1-2 business days after payment.
Ready to Submit?
Prepare your announcement and review the $50 TravelWires PR publishing option.
