The best press releases are easy to review because they are clear, complete, relevant, and genuinely newsworthy.
If you want to publish a travel industry announcement on TravelWires, a well-structured submission can help our editorial
team understand your news faster and decide whether it is a good fit.
Approved travel and tourism-related press releases can be published for a flat $50 publication fee.
Payment is requested only after editorial approval through a secure PayPal payment link.
Start With the News
Before writing, define the actual announcement. A press release should not be only a company profile or a sales page.
It should explain something specific that happened or is about to happen.
- A new hotel, resort, route, destination campaign, product, or service
- A partnership, appointment, award, event, or business milestone
- A market update, travel trend, or company development relevant to the industry
- A launch or update that gives readers useful information
Use a Clear Structure
A simple structure helps editors and readers understand your announcement quickly.
- Headline: explain the news clearly.
- Opening paragraph: answer who, what, where, when, and why.
- Main body: add context, details, quote, and background.
- Company information: briefly explain who is behind the announcement.
- Contact or website: include where readers can learn more.
Keep It Focused
A good press release does not try to say everything about a company. It focuses on one announcement and gives enough
context for readers to understand why that announcement matters.
Make Claims Specific
Avoid vague or exaggerated language. Replace broad promotional claims with specific details, dates, locations, facts,
numbers, product information, routes, destinations, or service details where possible.
Use Links Carefully
TravelWires allows up to 2 external links in a submitted press release, subject to editorial approval.
Links should be useful and relevant, such as a company website, booking page, campaign page, media kit, destination page,
or product page. Avoid stuffing the text with unrelated links.
Add an Image if You Have One
A clear image can make the announcement more useful for readers. Use an image directly connected to the news:
a hotel, destination, product, event, executive appointment, transport service, campaign, or company announcement.
What TravelWires Reviews
Every submission is reviewed before publication. We look at relevance, clarity, quality, accuracy, and whether the
announcement fits the TravelWires editorial focus.
We may request edits or reject submissions that are misleading, unrelated to travel, overly promotional without news value,
spammy, adult, gambling-related, or low quality.
Publishing Timeline
- Submit your press release through the TravelWires form.
- Our editorial team reviews the content.
- If approved, we send a secure PayPal payment link for the $50 publication fee.
- After payment is confirmed, publication usually takes 1-2 business days.
Prepare Your Submission
Review the $50 TravelWires PR publishing option before submitting your announcement.
