rebranding News
Lufthansa Unveils BOSS-Designed Uniforms for 100th Anniversary
Lufthansa has pulled back the curtain on a brand new look for its staff, unveiling…
• Maisha Swanson•Air France Renames “Premium Economy” to “Premium” to Elevate Travel Experience
Air France has officially renamed its “Premium Economy” travel class to “Premium,” a move aimed…
• Maisha Swanson•Hurtigruten and HX Debut New Brand Identities and Websites Ahead of Wave Season
Hurtigruten Group unveils the rebranding of HX and Hurtigruten, introducing new logos, visual identities, and…
• Herman Nolan•The Newly Redesigned Air India Express Aims High
Rebranding itself as anything more than an unnoticed, unheralded offshoot was the point. The airline…
• Maisha Swanson•The Former World Of Glamping Is Now Known As Authentic Luxury
World of Glamping, a well-known luxury camping online business, is now operating under the name…
• Herman Nolan•SWISS makes “a little big difference” for its customers
Swiss International Air Lines (SWISS) enjoys a new brand identity, with a different brand approach…
• Anda Robescu•Taj Hotels reveal the rebranding strategy
Tajness is the new key world for the Taj Hotels Resorts and Palaces, which recently…
• Anda Robescu•
