April signifies a new era for South Africa’s favourite no-frills airline, kulula.com. Earlier today, the airline announced a first-of-its-kind solution to deliver improved revenue streams at an increasingly turbulent time for the aviation industry.
kulula has already taken steps to curb rising airport traffic congestion and high airport taxes by pioneering flights to secondary airports like Lanseria and even proposing to purchase the mothballed Durban airport from government, which was regrettably rejected. Their latest innovation will see selected flights landing on state-of-the-art water runways near Cape Town and Durban harbours and Hartebeespoort Dam in Gauteng.
“Globally, all airlines are feeling the pinch and 2012 will be a watershed year where only the most agile will keep their heads above water. kulula has always prided itself on successfully maintaining a low fare business model which motivated us to find new ways to ensure ticket prices remain affordable” says kulula group spokesperson, Heidi Brauer.
In July this year kulula will take delivery of eight new next-generation Boeing 737-800’s. Two of these aircraft are specifically designed for water landings.
The 737-Seaplane, in aviation terms is classified as a flying boat due to its modified fuselage which is the main source of buoyancy and which acts like a ship’s hull in the water. All these vessels have been designed to ensure smooth landings and are equipped with the latest technology to ensure passenger comfort and safety, says Brauer.
Before coming aboard, kulula captains and flight crew will undergo rigorous training on sea and water landings, judging drift from sea current, swell size and nautical navigation.
Passengers will embark and disembark from exclusive kulula piers and be ferried to the planes by designated water shuttles.
“Airlines that do not significantly reinvent themselves are unlikely to stay afloat in these troubled economic times. kulula has never been scared of navigating unchartered waters and once launched we’re sure it will go swimmingly.” says Brauer.
The first landing is scheduled for the 4th of July.
For the past decade South Africa’s first low-fare airline, kulula (from the Zulu word meaning ‘easily’), has pioneered a new way of flying, making it affordable for anyone to fly. Owned by Comair Limited, the 66-year-old JSE-listed aviation company, kulula is proud to be the only independent low-fare South African airline accredited with IOSA (IATA Operational Safety Audit), the common global safety benchmark that enforces rigorous airline safety standards.
kulula has been rolling out its fleet upgrade plan since 2010, that includes Boeing 737-800s (186 seats) and operates over 396 flights a week across 16 domestic routes, including five regional destinations.
For more information about kulula and its various offerings, including ‘jetsetters’ (SA’s first low-fare carrier reward club), affordable holiday packages, the kulula mobi site and online check-in service, visit www.kulula.com. Become a kulula fan at www.facebook.com/iflykulula or follow us on twitter (http://twitter.com/kulula )