Radisson Blu, one of the world’s most innovative, fast growing, contemporary hotel brands, has today (07 May 2009) launched its new website www.radissonblu.com reflecting the new name that was announced back in February. The new Radissonblu.com not only has a new ‘look and feel’ but also improved accessibility and usability.
It provides new opportunities for creating regionalised content for local markets where both international and domestic-based campaigns can be targeted to specific local audiences.
Olivier Jacquin, Senior Vice President Sales, Marketing, CRM, Distribution & E-Commerce for The Rezidor Hotel Group, commented, “We are pleased to launch the new-look brand website for Radisson Blu and with it, to have been able to significantly upgrade the site for both the consumer and the hotels represented on the site. Most importantly, the newly launched website offers the ability and agility to meet today’s market demands based on constantly changing buyer behaviours.”
The name change from SAS to Blu reflects the natural end of Radisson’s links with the SAS Group following Rezidor’s IPO back in November 2006 and is well underway in the form of a gentle evolution through into 2010. With more than 200 hotels in operation or under development, the name change was designed in such a way as to avoid any unnecessary disruption but still create an impact. Many hotels now proudly showcase the new Radisson Blu signage on the exterior of the hotel and the launch of the new Radisson Blu website is part of an extensive programme of name-change activities across the brand operation.
Bookers will now be only a couple of clicks away from their next Radisson Blu hotel experience.
Blogger Muzi Mohale
I’m Muzi Mohale, based in Roodepoort (South Africa). Blogger with www.travelwires.com. Love Travelwires.com since I get to travel our beautiful country through blogging and get first hand tourism experience.
You must understand the needs of your company TODAY and where do you see your company in the next 5 years for CRM to be cost effrective.
You must understand the needs of your company TODAY and where do you see your company in the next 5 years for CRM to be cost effrective.
You must understand the needs of your company TODAY and where do you see your company in the next 5 years for CRM to be cost effrective.