Owners Mark and Alison Grinnell have been formerly warned to change the name of their newly launched six star limousines service by Kerzner International Limited. The name One&Only Limousines ruffled the feathers of the global hotelier and they have since decided that it would probably be better to look for a new name. The company has been re-registered as 00Heaven Limousines after a competition was run on www.channel24.co.za asking the public to suggest a new name.
“We have changed our name to 00Heaven Limousines even though Kerzner International Limited does not have exclusive usage rights to the name “OneandOnly Limousines”. They warned us not to use the words “OneandOnly” in any context,” says Mark Grinnell.
“Court battles are costly and rather than fighting a Goliath in court, we’ve decided that money would be better spent on upgrading our already six-star services even further”
Although Mark and Alison Grinnell are devastated that they will have to change the name of their company after having spent months marketing the name to the Cape Town market, they believed that this incident provided an opportunity to ask Capetonians to help them come up with a name that reflects the brand appropriately.
“We have lived in many places and can safely say that Capetonians are some of the most stylish and sophisticated people in the world. The winner of the naming competition was Ashley Simons who entered the name 007 Limousines. Although this was not the name we eventually decided on, it was certainly the inspiration,” says Mark.
The original motivation for starting the business was to turn the image of chauffeured luxury limousines around in the city. The Grinnell’s feel the quality of the limousines available to Capetonians looking for professional and luxurious transportation needed improvement and there was an opportunity to be the first true six star limousines service catering to the high end corporate and celebrity market.
“Most of the limousines available in Cape Town did not cater to the high end tourist, celebrity and corporate markets. If we are expecting to delight the foreign and local market during events like 2010, we had better get our act together. The idea for 00Heaven Limousines was born from the realisation that a very real opportunity exists to upgrade the whole industry.”
00Heaven Limousines is the first true six-star limousine service and features an array of stylish in-car features to make the limousine experience chic and glamorous. These features include a blu-ray DVD player and screen, strobe lights, imported fibre optic lighting, a Playstation 3, an iPod docking station, smoke machines and laser lights.
The 00Heaven Limousine fleet consists of a Chrysler 300 Limousine that can comfortably accommodate ten people, a 7 series BMW predominantly for corporate hire and a Hummer 3 stretch limo which is full of surprises, and according to Grinnell, will be the most exclusive and upmarket Hummer limo available in the city.
The obvious gap for a vehicle that is the height of sophistication and luxury in the corporate and celebrity market was the inspiration for the business – but the Grinnell’s have created heavenly limousine packages for a vast array of clientele and events. The limousines are available for weddings, anniversaries, Matric Balls, Bar Mitzvahs or for just a safe and chic night on the town for the ladies or for poker nights en route to a rugby match for the guys.
The Chrysler and BMW limousines are available for hire at affordable hourly rates and the 00Heaven team is available to brainstorm the perfect limousine experience for each client.
Blogger Muzi Mohale
I’m Muzi Mohale, based in Roodepoort (South Africa). Blogger with www.travelwires.com. Love Travelwires.com since I get to travel our beautiful country through blogging and get first hand tourism experience.
