Blogging. The word may not be unfamiliar to you; not in this jet age where your online presence defines yourself. Blogging is an essential marketing tool that is today recognized and harnessed by numerous big and small businesses alike, to connect with their target audience in a more effective manner. Blogs today are a platform that let an individual or a business, be in direct touch with its customers which facilitates it by giving the customer’s actual perspective of the product or service. This is probably the smartest leap that the word business has taken, since sliced bread.
With almost 500 million readers, give or take another 500 million, hovering around the Ethernet for information, your business blog is more liable to be exposed to a continuous conversation, twenty four hours a day. Good or bad, the conversations give you an opportunity to rectify, consider or understand your business better.
But in retrospect, blogging on behalf of or for your business would require you to be extra careful in what you write or speak. End of the day, your blog is directly responsible for your growth and reputation. At a glance, here’s what you should keep in mind while blogging for small business.
- photo by laverrue
User friendly Content & Catchy headline: It is of utmost importance that your content should be user friendly, lucid and crisp. Give information to your readers in a manner that generates in them a feeling that the post is specially crafted for them with their thoughts and queries in mind. It is only when you make them your priority will they make you theirs. Also, a catchy headline is half the work done.
Worthiness: Rule no. 2. Never let your audience feel that the post is not of use or they are tricked into reading something that they are not looking for. If you introduce your post with a headline, be loyal to it and give your customers what you promised which will help you build your loyal audience base and also make them keep coming back for more. Your reputation can be concreted or lost in a minute with as minimal a thing as a single blog post. Considering the situation both lucrative but fragile, it is advisable to be a loyal writer.
Interest: Your blog post should be able to give your readers a point of interest, carried forward through interesting and genuine information and replete with benefits. The content should be gripping enough to engage your audience which will make it their habit to hit your blog once a day. You see, if people like what you write, they will invariable come back for more. Hence, read your post and critically analyze it. As a reader, would it interest you? If it does, approve it.
Short, simple and examples: keep your business blog post as short and simple as possible. It is, as it is, a notion that business blogs are full of jargons that are only suited for business personnel. You can break this by explaining your core proposition or your business in simple, short posts along with examples that makes the whole process of understanding easier. This way you’ll not only be able to harness an audience that’s from the arena but also outside it.
Colloquialism: While writing for your business blog, keep in mind that your skills in language is not something your readers are looking for. They are looking for an understanding of your business. Keep the tone conversational and you’ll see the increase in your visitors.
Errors: Last and not the least, proof read your article as a great article interspersed by bad grammar would not do justice to both- your business and reputation.
Simple and effective things that can turn your blog into the next big blog to watch out for! And if your business hasn’t harnessed the potential of a blog yet, be sure your competitors have as blogging is one of the most lucrative medium to expose your business worldwide, in a time frame that’s 1/100th of what’s generally taken by the traditional media.
The article has been written by Nitin Aggarwal. He founded the company Offshore Ally, which is now a house of many dedicated virtual assistants and link builders. Nitin has interest in Internet marketing and social media. Connect with him via Twitter.
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I like what you said about people wanting to see that you have an understanding about your business. That is a good point because our goal is to convince customers that they can trust us and that they will not regret hiring us for what we do. If we project knowledge and experience, we’re going to have a much easier time!