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Despite the doom and gloom of the recession, GlobRes hotels have thrived throughout the year. Using a blend of innovate marketing, appropriate hotel technology and dynamic rate management, these hotels have not only weathered the storm, but are set for a lucrative 2010. GlobRes is pleased to share these good news stories from hotels that [...]

Long gone are the days of private complaints from guests. The birth of web 2.0 media has taken visitors’ complaints into the public forum of the internet, meaning that a hotel’s reputation is under scrutiny by all prospective guests. Guest comments and ratings are now openly accessible, yet countless hoteliers are not tracking what is [...]

Marketing efforts are often perceived as required solely to generate traffic and reservations to hotels. But marketing should be playing an even bigger role in terms of website content. A good website is more than just flashy designs, layouts and pictures – it has to have substance. Your website copy must sell your hotel rooms. [...]

Many hoteliers, especially those new to online marketing, advertise and market blindly but are baffled when very little is achieved. A fatal mistake that many make, is to ignore the competition and consequently focus their attention in the wrong direction. In order to be successful, it is vital to know who your hotel’s competitors are [...]

It is astounding that, despite the current climate, hoteliers are still missing fundamental requirements in terms of the usability and functionality of their website and website booking engine. Even more frighteningly, many hoteliers are missing the vital ingredient that promises to increase their reservations – the capacity for instant online sales! The absence of a [...]

Whilst traditional marketing in the forms of radio, TV, print advertising and public relations can be effective for brand promotion and brand reinforcement, the direct impact on generating hotel bookings is limited and the bookings it does generate cannot be measured accurately.
Alternatively, online marketing allows you to target potential guests who are actively looking for [...]

While hoteliers suffer sleepless nights the debate continues as to whether they should discount prices in light of the economic climate. In reality, it has never been more important to revisit your revenue and pricing strategies.
Research shows that discounting prices can have both long and short term negative effects and when one hotel discounts prices, [...]

Online conversations regarding your hotel continually reinforce its online perception to your target audience. Therefore the importance of tactical social media and blogging activities cannot be ignored. Hotels are finding out the hard way that conversations about them are happening online and online communities can be breeding grounds for speculation and rumours.  Using social media [...]

The explosion of consumer generated content on the web means that more than ever hoteliers should monitor their brand online and respond to reviews and forum posts accordingly. Statistics show that over 24 million consumers are reviewing hotels on Trip Advisor every month! Here is a little advice on making Trip Advisor and other hotel [...]