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The latest eTRAK Full Year 2009 report on hotel bookings by channel yet again confirms that today, the online channel is the only growth channel in hospitality. In the difficult economic environment, when travel supply outweighed travel demand by far, Internet bookings for the top 30 hotel brands increased by a remarkable 6.6% in 2009 [...]

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Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes that every hotelier has learned extremely important and insightful lessons that have benefitted their Internet marketing and distribution efforts. Undoubtedly the most important [...]

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Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?”  Today, just as in 2001, the media hype on anything mobile has not eased up. Hoteliers are rightfully confused about the real impact of the mobile Internet and about the importance of the mobile distribution channel in hospitality. [...]

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In June 2008, HeBS presented an article titled ‘Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy.’  A year later, we would like to revisit the recommendations we made back in 2008, offer an update on our suggested Action Plan, and provide case studies and best practices from the [...]

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New York -  Hospitality eBusiness Strategies (HeBS) of New York, NY, today announced the launch of the 2009 Benchmark Survey on Hotel Internet Marketing Strategies, Budget Planning and Best Practices.
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New York  – Hospitality eBusiness Strategies (HeBS), the industry’s leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, proudly announces the launch of the new Luxe Hotels Worldwide website, www.LuxeHotels.com.
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New York City  – The climate of the current economic environment is forcing franchised hotels to become more involved in their brand’s marketing strategies and seek untapped, low-cost Internet revenue opportunities.
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Image via CrunchBase, source unknownNew York – Hoteliers often ask HeBS how they can monitor the Internet chatter surrounding their hotels and whether or not they should pay for services that offer this type of monitoring.
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New York – The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to proven marketing tactics!
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