Travelwires.com

Background:
Online Travel Agencies (OTAs) have traditionally charged airline ticket booking fees ($5-$7 per ticket). Recently the top 3 U.S. OTAs (Expedia-43% market share, Orbitz-26%, Travelocity-22%) followed Priceline’s example and removed these booking fees permanently. When Priceline removed these fees back in 2008, they quickly gained market share: from 7% in 2007 to 9% in 2008 [...]

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In the tough year that 2009 is turning out to be for hoteliers, it is crucial to know where every marketing dollar is being spent. When re-evaluating marketing plans – as most of you have had to do this year – hoteliers also need to consider whether or not they should shift marketing dollars from [...]

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New York – Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier’s perfect “survival tool” in the current economic environment.
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New York – Hoteliers are in the height of the budget planning season for 2008. Understandably, there is a great level of anxiety in the industry. Are you allocating the right budget for hotel marketing? What are your peers doing with their budgets? What are the best practices for 2008? Web 2.0, social media, consumer [...]

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