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There has been some very interesting discussion lately about the value of outsourcing revenue management operations.  With technology available that can manage multiple sales channels, adjust rates in real time based on demand, generate optimal pricing targets determined by competitors’ rates and historical data, and intelligently control yield to maximize RevPAR, many would ask what [...]

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There has been a ripple of interest lately in a new metric for the hotel industry, GOPPAR.  (If it seems strange that an obscure ratio can spark an industry-wide debate, then you should start hanging out at the accounting department water cooler more often.)  Proponents of the measure, which computes gross operating profit per available [...]

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For hoteliers in 2010, very few aspects of daily and strategic operations are going to be as crucial as revenue management.  Of course, revenue management is important at all times but as the new year gets underway with a stronger recovery mentality – and about time too – it is especially important now: demand for [...]

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It’s almost time to close the door on 2009 and for most hoteliers, not a moment too soon.
2009 will be forgettable – at best – for many of the nation’s hoteliers, from a disastrous first quarter to what is shaping up to be a less-than-robust recovery as 2010 fast approaches.  Although we aren’t pessimistic about [...]

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The current economic situation has thrown the hotel industry for a loop.  After a boom period that saw a huge increase of the supply of hotel rooms in most major markets, the recession is now stripping the demand out of those same markets.  This presents hotel operators with a difficult decision: offer deep discounts to [...]

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