Knysna Tourism train crafters on soccer world cup trading
26. Jan, 2010
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Knysna Tourism facilitated the first of a series of workshops to ensure local crafters benefit from the 2010 FIFA World Cup™ Tournament later this year. The first workshop last week focused on the use of official trademarks relating to the tournament and the workshop was presented by Craig Carbutt from the Cape Craft & Design Institute (CCDI) in Knysna.
Knysna Tourism CEO Shaun Van Eck said that the town could expect an unprecedented influx of visitors during the upcoming football tournament. “Knysna will host both the French and Danish football teams and this represents potential economic growth for all sectors of the community. We have a variety of craft markets overflowing with talent and we have to ensure that the local community, from which this talent originates, also benefits from the 2010 festivities.”
Attending the workshop were (FLTR) Glendyrr Fick, Knysna Tourism Development Officer, Peggy Dlephu from Templeman Craft Market and Pam Gelembe from RED Door, here sharing a laugh in front of Peggy's colourful stall on Templeman Square.
Van Eck explained that there are certain emblems, images and words associated with the tournament that are owned by FIFA. “These may not be used or integrated into any product,“ said Van Eck. “The penalties for the unauthorised use of such material could be quite severe. This workshop educated the attendees on what logos, titles, trademarks, words and symbols are off limits. In this way we hope to help our crafters create pieces that they can exhibit and sell during the tournament without contravening any regulations.”
Van Eck concluded by emphasising Knysna Tourism’s commitment to local economic development. “We realise that our local community is an important contributor to everything that makes Knysna a popular tourist destination. In recognition of this fact, our development team works very hard to ensure that these talented artists are provided with every opportunity to excel in their craft. The next workshop is in early February and will focus on creativity development. CCDI is also helping Knysna Tourism to research the French and Danish markets to find out what design elements will appeal most to visitors from these countries.”
My name is Muzi Mohale a full-time travel blogger, your host at Travelwires.com responsible for all editorial on this blog. I blog about the travel and tourism industry in Africa. Apart from blogging about tourism, I also run 
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