Kleine Zalze launches campaign to recruit wine ambassadors

“THE customer is always right” is not merely a cliché or marketing gimmick at Kleine Zalze outside Stellenbosch. Here the customer is definitely king and this award winning wine estate aims to communicate directly with its customer base to find out exactly what they love and enjoy about Kleine Zalze wines.

In their desire to interact with consumers to establish what makes them tick wine wise, Kleine Zalze will be engaging a large number of wine ambassadors from all across South Africa as part of their Four Seasons marketing campaign. These wine ambassadors will receive complimentary wine during the year and will be encouraged to host, for example, wine tastings or dinner parties for family and friends, and most importantly, to tell Kleine Zalze what exactly it is about the wines that they and their guests enjoyed. They will then be required to provide Kleine Zalze with feedback on the wines which will be posted onto the campaign website, www.fortheloveofwine.co.za. The most successful and interesting ambassador each season will win an all expenses trip to Kleine Zalze where they will enjoy the delights that this wine farm has to offer, which includes Terroir Restaurant, the 4* Kleine Zalze Lodge, and of course the award winning winery. The renowned De Zalze Golf Course is also adjacent to Kleine Zalze.

“The Four Seasons campaign is designed to reflect the fact that good food and good company deserve great wine,” says Ross Sleet, Sales and Marketing Manager at Kleine Zalze. “We believe that the type of wine that people consume is based on the occasion, the time of year, and the mood of the consumer. We want to engage in conversations with our consumers on an ongoing basis so we can identify those ‘Kleine Zalze inspired moments’.”

“Kleine Zalze consumers are wine savvy and wine engaged, food aware, and view lifestyle as an inherent part of their desired wine interaction, but they also seek value for money. They know that Kleine Zalze produces exceptional wines from a number of cultivars and at different price points, and as our consumers cut across age and income groups, they engage with Kleine Zalze wines on a number of different levels. It is discovering the extent of this engagement that Kleine Zalze wishes to tap into and reward.”

The Four Seasons campaign runs from January 2010 until December 2010 and the wine ambassadors will be selected from online applicants who will be recruited via www.fortheloveofwine.co.za

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