Hilton Worldwide re-launches 1 in 5 campaign

Leading hotel company Hilton Worldwide is re-launching its popular meetings promotion where one in five and up to 20 attendees go free at meetings held throughout 2010 in the UK, Europe, the Middle East and Africa at participating properties across the Hilton Worldwide portfolio which includes the Hilton Sandton and the Hilton Durban.

The ‘1 in 5’ promotion, which now includes weekend bookings, runs from 4 January until 4 March 2010 for meetings held throughout 2010, both residential and non-residential. One in every five attendees will not be charged the hotel’s regular delegate rate so that for a meeting of 10 people two attendees go free, right up to a meeting of 100 attendees where 20 are free, offering great value for companies and agents.

Running for a second year following a successful campaign in 2009, and on the back of Hilton Worldwide commissioned research* which highlighted the perceived benefits of doing business face-to-face, the promotion has so far been rated as an excellent or good proposition by 80% of agencies interviewed by Hilton Worldwide and as a good strong offer by 75% of interviewed companies.

James Farrow, senior vice president of sales, Hilton Worldwide, EMEA said: “With our earlier research having confirmed the importance of face to face meetings, we were delighted to discover that the majority of clients feel the 1 in 5 promotion is good value – thus why we’ve brought it back for 2010. We get a sense that companies want a fresh start this year in motivating their teams and using valuable face-to-face time in driving business productivity and overall success.”

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