GoTravel24.com has cemented its position as the top site in the South African online travel advertising category. According to the latest NielsenOnline Market Intelligence (MI) stats for the month of November 2009, the sites monthly readership has broken through the 100 000 unique user mark.
With a total of 103 136 local readers for the month of November (as measured by NielsenOnline Market Intelligence), they’re also the first SA travel website to break through the 100 000 local unique users mark – reaching 47% of the online travel category. The total number of unique users, including international visitors, stands at 129 452, generating a whopping 466 301 page impressions.
Bryan Porter, commercial manager at GoTravel24.com, says, “In the UK, online advertising has surpassed television as the dominant advertising category, and travel is by far the biggest e-commerce generator. South Africans are increasingly turning to the internet for travel information and product.” “GoTravel24 provides a distribution and advertising platform for the domestic travel sector to reach this audience.”
So what exactly makes Gotravel24.com so popular with its online audience?
Even with the recession reportedly on the retreat, South African holidaymakers are looking a lot closer to home. GoTravel24.com provides affordable holiday packages, a thriving user community with relatable holiday reviews and a variety of articles focused on local and regional travel.
