Hospitality industry has not outpriced itself – Cape Town Tourism
10. Nov, 2009
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Cape Town Tourism is flying the flag for the tourism sector at this year’s World Travel Market (WTM) in London until 12 November 2009.
The World Travel Market is a business to business travel industry event that sees an international convergence of stakeholders, operators, agencies and travel media. It provides a platform to communicate, negotiate and meet in order to make vital contacts and do even better business.
Cape Town Tourism’s attendance at this year’s market is an opportunity to reinforce the message that Cape Town is ready to welcome the world for the 2010 FIFA World Cup. Key elements that form part of the readiness message are that there is enough accommodation and that the hospitality industry has not out-priced itself.
Cape Town Tourism is working side by side with Cape Town Routes Unlimited to ensure that Cape Town and its surrounding regions are fully represented to the trade. Cape Town Tourism is focusing on the marketing of Cape Town as a host city, whilst Cape Town Routes Unlimited (CTRU) will be driving home its “Beyond 90 Minutes” campaign, which focuses on promoting an extended stay in and around Cape Town and the regions of the Western Cape post The 2010 FIFA World Cup.
Cape Town Tourism CEO, Mariëtte du-Toit Helmbold comments: “This is an important event and especially this year as the trade is interested in knowing about how we are going to deal with the 2010 FIFA World Cup. We know we are ready and we need to inspire the international market with the same confidence”.
Cape Town is also a proud nominee for this year’s Virgin Holiday’s Responsible Tourism Awards in the category Responsible Destination. The awards ceremony has thirteen categories and the City of Cape Town is the only municipality nominated in its category. The award ceremony will be held at WTM on 11 November 2009, which is also Responsible Tourism Day.
Says Du Toit-Helmbold, “Cape Town Tourism, the City of Cape Town and other affiliates have accelerated the adoption and creation of programmes that reduce the tourism industry’s impact on the environment. Key to the success of these campaigns is the coaching that Cape Town Tourism has given its members (and the broader tourism industry) on how to integrate responsible tourism into the day-to-day running of their businesses. For Cape Town to be recognised on this global platform means that we are affecting awareness and change”, adds Du Toit-Helmbold.
My name is Muzi Mohale a full-time travel blogger, your host at Travelwires.com responsible for all editorial on this blog. I blog about the travel and tourism industry in Africa. Apart from blogging about tourism, I also run 
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