African Pride Hotels has appointed 9 additional sales executives to focus on the acquisition and maintenance of the domestic and international market for the superior deluxe hotel offering which to date has 17 strategically located properties across South Africa, extending to Namibia and Kenya.
“The continued increase in popularity and the expansion of the brand has enabled us to grow our sales team who will focus solely on steering sales for these 17 properties,” said Charmaine Hardwick, Group Sales Director, African Pride Hotels.
These appointments form part of an overall strategy to uphold African Pride Hotels’ presence as one of Africa’s leading luxury hotel brands. African Pride Hotels continues to generate attention in the travel trade industry and the luxury market with the two anticipated new developments in Cape Town – the stylish and sophisticated 15 on Orange Hotel in the CBD and the iconic Crystal Towers Hotel & Spa in the buzzing business and residential hub of Century City.

From left to right: Cassidy van den Berg (African Pride Hotels - Melrose Arch); Natalie Burns (African Pride Hotels - Crystal Towers Hotel & Spa); Lauren Berkowitz (African Pride Hotels - 15 on Orange Hotel); Caroline Giles (African Pride Hotels - 15 on Orange Hotel); Desaree van der Merwe (African Pride Hotels - Crystal Towers Hotel & Spa); Candice Laubscher (African Pride Hotels – Pumba Private Game Reserve) and centre back is Charmaine Hardwick (Group Sales Director, African Pride Hotels)


















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