Mossel Bay’s domestic marketing campaigns well received at Getaway Show

Mossel Bay’s Marcia Holm returned Tuesday from presenting the town at one of the country’s largest consumer travel events – the annual Johannesburg Getaway Show.

“The recession made us very cautious going into the event, and we weren’t sure that we’d even see anybody at all at the show,” said Ms. Holm.

“Happily, though, we couldn’t have been more wrong, and we were overloaded with enquiries from eager South Africans who still want to travel – and who still love Mossel Bay.”

Ms. Holm said that she wasn’t surprised that the most popular brochures on the stand were those titled ‘Things to Do in Mossel Bay,’ and ‘Self Catering in Mossel Bay.’

“This is exactly the kind of information that domestic travellers need, and it was clear from the speed with which they flew off the shelves that we hit the nail on the head when we produced these titles,” she said.

“Whilst we’re very focussed on 2010 and the many, many visitors it’s likely to bring us, we have never forgotten that the World Cup is one, single, month-long event that is due to take place in a historically quiet time of the year – and that we have to continue marketing the town for the other eleven months, and for the years after 2010.

“This is why we continue to attend various travel shows and workshops – as we have always done – and why we are continually on the look-out for opportunities for exposure in the domestic media,” said Ms. Holm.

“Most recently, Louma Jansen and I attended the Travel People workshops in Cape Town in August, where we met personally with 150 agents, and next month we will be with Travel People again in Johannesburg, where we can expect to see a similar number of representatives.

“Mossel Bay will also be exhibiting at the Outdoor Show in Franschhoek, and at the Destination Show in Cape Town in October.”

Ms. Holm said that it was significant that Mossel Bay had shared its Getaway stand with Oudtshoorn, George and the Eden District.

“Tourism marketing – especially in the domestic market, where most people travel independently – is all about successful partnerships with neighbouring towns and businesses, and I think that the reception that Mossel Bay – and the Eden Region as a whole – received in Johannesburg goes to prove that we remain one of the prime destinations for South Africans.”

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