Wilderness Safaris launches “100% tree-free” brochures
03. Jun, 2009
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Wilderness Safaris has created Wilderness-Brochures.com – a brochure website that is the first step in a new strategy. This strategy marries newly available digital technology with the aim of being true to our environmentally-friendly mandate. For many years now we have battled with the contradiction of being an environmentally responsible conservation and ecotourism organisation and annually producing substantial quantities of printed material in the form of brochures, newsletters and books.
Our new brochure website – www.wilderness-brochures.com – means that we believe that we can finally straddle the worlds of environmental responsibility and business priorities, where both sides will greatly benefit.
While we recognise that it is important for many of our trade partners to have at their disposal printed collateral in order to convert prospective clients and make the sale (and we will continue this), we have decided to launch an enhancement. The brochure website does all this by ensuring ease of use, a faster channel from trade partner to consumer and up-to-date details that are not dependent on the next – sometimes delayed – print run.
The website allows immediate download of specific country or camp brochures as high quality PDF files that can either be printed by the user (although we actively discourage this) or shared with others via email.
In this way, we continue to work steadily towards further reducing our carbon footprint and providing ever improved tools for our trade partners.
My name is Muzi Mohale a full-time travel blogger, your host at Travelwires.com responsible for all editorial on this blog. I blog about the travel and tourism industry in Africa. Apart from blogging about tourism, I also run 
What a great concept to supplement printed brochures. Printed brochures are great sales tools and are very helpful for consumers when making decisions. But no one always needs a printed copy of every brochure. The ability to view brochures online and at least narrow down selections before printing is a simple and innovative way to help consumers get involved with your conservation efforts, if they are not already, in addition to moving the company’s environmental focus into their marketing technique as well.